Agni Raraswulan.

YouTube strategy & content operations

Hi, I'm Agni
Raraswulan.
YouTube Strategy
& Content Operations.

Ten years building YouTube channels, developing content, and leading the teams behind it.

From creator businesses to global media operations, I work across strategy, creative development, and the systems that bring the work to life.

Explore my work
Agni Raraswulan smiling
Agni RaraswulanYouTube strategy & creative leadership
Let’s talk

What clients say

See the work behind it ↗
“Her reliability, professionalism, and deep understanding of content creation and YouTube growth strategies make her an invaluable partner.”
Phillip PaquetteTwo Money Minded
“Agni knows her stuff! So helpful and gave me actionable insights. I really appreciate her thoughtfulness and detail!”
Kyle LivingoodConsulting client
300K → 1.5M

Monthly views in six months
Rose Han

60 channels

Across 17 language markets
Bored Panda

25+ people

Production team built and led
SKWAD Media

01 / Selected work

Different challenges.
A decade of doing the work.

Growing an audience. Developing a format.
Building the operation behind it.

GLOBAL MEDIA / CONTENT OPERATIONS

Creative work.
Global scale.

60YouTube channels
17language markets
2×production output
−50%operating costs

A six-to-seven-month localization redesign

02 / Bored Panda

Building the operation
behind the output.

I managed multilingual content operations publishing approximately 1,500 videos per month, with responsibility for the workflows, teams, and quality controls behind them.

I led a localization redesign that included AI translation and voice testing, team restructuring, hiring, and documentation. Native-language and audiovisual quality checks remained part of the process.

More about my contribution

I owned one-to-ones, weekly operating meetings, performance setting, workload analysis, and hiring. Revenue, profitability, trajectory, and operating costs informed where we invested time and resources across the portfolio.

OperationsAI workflowsTeam leadership
Agni holding YouTube Creator Awards, including a SKWAD Fitness award
Building SKWAD, with YouTube Creator Awards

03 / SKWAD Media

Building a media
company from zero.

I co-founded SKWAD and helped build a nine-channel network across fitness, beauty, health, food, parenting, and other audience interests.

I hired and led a production team of more than 25 people, developed on-camera hosts, and built repeatable formats and creative-review processes.

300+ branded videos · 30+ clientsDelivered through SKWAD Production
More about my contribution

My work included brand-channel strategy, sponsor integrations, creator campaigns, and stakeholder presentations for clients including Electrolux, KAO, Le Minerale, and Home Credit.

Historical overview of the SKWAD channel network

The channel overview is a historical portfolio image. Its subscriber counts are not presented as counts at my departure.

ProgrammingTalent developmentProduction
Wine Guy Dustin videos showing recurring blind-tasting and tournament formats

04 / Wine Guy Dustin

Finding a format
worth coming back for.

I adapted a tournament-bracket format from coffee and cooking content to wine education. The blind tastings became a repeatable series across Trader Joe's, Costco, and comparisons between the two.

Zero → 13.7K subscribers
A breakout video reached approximately 329K views.

Explore the channel ↗
FEMALE DAILY NETWORK

From the brief
to the final frame.

BriefPrioritizeProduceReview
The workflow I designed

05 / Female Daily Network

Giving creative teams
a clearer way to work.

As Head of Video Strategy, I worked across three editorial brands and internal marketing and e-commerce teams.

I designed a shared system for intake, prioritization, timelines, quality review, and ownership. My work also included developing Girls Beyond's positioning, content roadmap, distribution, and team.

What this experience taught me

Workflow adoption depends on leadership, incentives, and stakeholder habits. This experience sharpened how I identify the conditions a team needs to put a new process into practice.

Agni speaking into a microphone during a GetSocial panel conversation
Speaking at GetSocial Forum Indonesia

02 / A little about me

I've been on both
sides of the brief.

I started in film and video production, working on events, documentaries, and commercial projects before co-founding SKWAD in 2016.

Since then, I've worked inside media companies, managed multilingual content operations, and partnered with creators on channel strategy. I've hired producers and editors, developed on-camera talent, and built the workflows that help teams deliver.

Today, my independent practice includes StoryConvert. I'm interested in conversations about YouTube, content strategy, creative leadership, and the operations that make good work possible.

Also, in the classroom & on stage

GetSocial Forum · GetCraft Creative Meetup · Akademi Edukreator · Pusbang Film Workshop · Institut Kesenian Jakarta

Agni standing beneath the Google sign during a visit
A visit to Google
Agni in front of the YouTube FanFest backdrop
At YouTube FanFest

03 / The path so far

Built through
experience.

View LinkedIn ↗
2023–present

Independent practiceAudienseas LLC / StoryConvert

2023–2024

Operations ManagerBored Panda

2022–2023

Head of Video StrategyFemale Daily Network

2016–2022

Co-Founder & Program DirectorSKWAD Media

Earlier

Video production & project managementInternational events, documentary, and commercial work

04 / Keep the conversation going

Let's talk
about the work.

Hiring for a YouTube or content role, building a team,
or continuing a conversation from an event?

Connect on LinkedIn ↗